E-Bussiness Essay Example for Free

E-Bussiness Essay Intermediary analysis, competitor analysis, demand analysis, opportunities +threats, SLEPT factors, resource analysis Demand analysis Examines current and projected customer use of each digital channel and different services within diff. target markets it can be determined by asking for each market: What % of cust. Bus. Have acces to the int. – what % of members of the buying unit in this bus. Have acces to the int. – what % of cust. Are prepared to purch. Ur product online. Customer demand analysis 2 parts: org. arket (internet access , visit site , purchase influenced , buy online) Customer market( Same ) segmentation Is the identification of diff. groups within a target market in order to develop diff. product offerings and comm. For the groups Stages in target marketing strategy: 1- segmentation(informed by market research and informs market segment definition) 2- target marketing (evaluates and select target segments it is informed by demand analysis and informs select online targeting and target segments) 3- positioning ( identify proposition for each segment ,informs core brand proposition,online value prop. 4- planning (deploy resources to achieve plan, informed by evaluation of resources and informs online marketing mix restructuring) Diff types of segmentation variables 1. behavior 2. attitude and preferences 3. lifestyle and psychographics 4. demographic profile data 5. unknown Questions To help develop a customer centric strategy for e-marketing -who are our customers -how are their need changing -which do we target -how can we add value -how do we become first choice(positioning ,differential advantage, online value proposition) 6 I’s The difference btwn new media and traditional media has been developed as the 6 I’s: -Interactivity: (enables companies to communicate with customers in a new way) pull marketing, the consumer is pro active with interacting with companies thru actively seeking info thru search engines. Push marketing, comm. Are broadcasts from an advisor to consumer . In interactivity we have dialogue not monologue(2 way feedback) -Intelligence: the int. can be used as a low cost method of collecting marketing research (everytime a user clicks on a link this is recorded and can be analyzed with the web analytics tool) Individualization: It is as personalization and it is an important aspect of achieving customer relationship management online thru extranets , thru B2B , it is an example of mass customization where generic customer info is supplied for particular segments, this means in a traditional media u send same msg to all the customers but in new media u can send diff. sgs to each customer and have diff feedback from them. -Integration: how the int. can be used as an integrated comm. Tool : as an intermediary btwn company and customer we can have a web an email a phone a mail or a person , the int. can be used as a direct response tool , the website can have a direct response or a call back facility , the int. an be used to support the buyi ng decision and to support customer service. -Industry restructuring: disintermediation, reintermediation and countermediation are key concepts of industry restructuring that should be considered by any company developing an e marketing strat. -Independence of location: to be globalized , the int. makes it possible to sell a country without a local sale or customer service force. P’s Used to provide new opportunities for the marketer 7 P’s(marketing mix) Product: quality and branding Promotion: sales promotion , direct marketing Price: list discounts , positioning Place: trade channels , segmented channels People: individuals on marketing activities, recruitment, training Process: customer focus , business led Physical evidence: sales and staff contact experience of brand , product packaging Different price points Subscription: sign Pay-per-view: a fee for a single download or viewing session Bundling: diff channels or content can be ffered as individual products or gr oup at a reduced price compared to pay per view Implications of the internet 1. Increase price transparency and its implications on differential pricing. Supplier can use the tech. for differential pricing , they must use it with precaution to don’t let price discrimination. Pricing is only one variable. 2. downward pressure on price. Purchase of some products that have not traditionally been thought as commodities may become more price sensitive. 3. new pricing approaches. There is two approaches: dynamic pricing . prices can be updated in real time according to the customer. Aggregated buying is a form of customer union where buyers purchase the same num. of items at the same price. 4. alternative pricing structures: basic price, discounts. Main elements of promotional mix Advertising(implemented by ads payperclick) Selling(virtual sales staff, chat) Sales promotion(rewards , coupons) Public relations(blogs , feeds, newsletter) Sponsorship Direct mail Exhibitions Merchandising Packaging (virtual tools , word of mouth) People process and physical evidence Some tactics by which people can be replaced or there work automated: 1. auto responders 2. mail notification 3. call back facility 4. frequently asked quests 5. on site search engines 6. virtual assistants Questions that need to be solved when specifying actions 1. what level of investment in the internet channel is sufficient to deliver these services 2. what training of staff is required. 3. what new responsibilities are required for effective internet marketing 4. are changes in org. structure requir ed to deliver int. based services? 5. what activities are involved in creating and maintaining the website. Barriers and risks of e-proc -competition issues. Eg: in exchanges using collaborative purchasing -possible negative perception from suppliers eg: their margins reduced further from eauctions -negotiated procurement benefits may be shared with other exchange users who may be competitors -creation of catalogues can be a long pricess and costly to suppliers -culture profile within orgs eg: resistance to change SCM Processes Processes thru which inputs are transferred to outputs. Upstream: Suppliers then supplier warehouse(can go directly to manufacturer the B2B company) then independent wholesaler then B2B retailer then distributor then manufacturer the B2B company. Suppliers can go directly to manufacturer the B2B company or can pass also thru supplier agent. Downstream: Manufacturer The B2B company can go directly to customers or pass thru B2B agent. Or go thru the company warehouse(can go directly to customers) then independent wholesaler then B2B retailer then distributor then customers. Drivers of procurement Control: improving compliance , achieving centralization, raising standards and improved auditing of data. Cost: improved buying leverage thru increased supplier competition. Process: rationalization and standardization of e-proc processes giving reduced cycle time Individual performance: knowledge sharing,value-added productivity and productivity improvements Supplier mgt: reduced supplier numbers , supplier mgt and selection integration. Benefits of e-supply chain 1. Increased efficiency of individual processes: if b2b co. Adopts e-procurement it will benefit from reduced cycle time and cost 2. Reduced complexity of the supply chain: B2B co. Will offer the facility to sell direct from its e-commerce site so it will reduce cost of channel dist. 3. Improved data integration: reduce cost of paper preocessing 4. Reduce cost thru outsourcing: lower costs thru price competition and reduced spend on manu capacity and holding. 5. Innovation: more flexible in delivering a more diverse range of products and reduce time market to achieve better customer responsiveness Push and Pull Push: a supply chain that emphasizes distribution of a product to passive customers. (Supplier manu. Distributor retailer customer) Aim is to optimize the production process for cost and efficiency Pull: an emphasis on using the supply chain to deliver value to customers who are actively invovled in product and service specification. Aim is to enhance product and service quality. Types of e-procurement E-sourcing: finding potential new suppliers using the int during the ingo gathering step of procurement process E-tendering: process of screenin suppliers and sending suppliers requests for info E-informing: qualification of suppliers for suitability E-reverse auctions: enable the purchasing company to buy goods and services that have lowest prices E-MRO and ERP: involve the purchase and supply of products which are the core of the mode e-proc apps. Vertical integration Extent to which supply chain act. Are undertaken and controlled within the org. Characteristics: majority of manu in-house and distant relationships with suppliers Virtual integration: majority of supply chain activities are undertaken and controlled outside the org. By third parties Charac: total reliance on third parties and close relationships with suppliers Vertical disintegration: move to outsourcing and network of suppliers, helps in cost reduction The value chain Model that considers how supply chain activities can add value to products and services delivered to the customer Virtual value chain involves electronic commerce used to mediate traditional value chain activities such as market research, procurement, logstics.. alternatives: traditional value chain model that distiguishes between primary actvts that contribute directly to getting goods and services to the customer and support activities to take place. And revised chain model Exp: if a retailer shares info electronically with a supplier about a product, this can enhance the value chain of both parties since the time for ordering can be reduced and lower costs. Types of intermediaries for e-proc -traditional manufac which produce physical goods that are sold to other customers -direct sales manu: they bypass intermed and sell direct to end consumers via web -value-added proc partners: act as intermed to sell product and services to other businesses(travel agents) -online hubs: industry specific vertical portal that generate revenues via B2B exchange -knowledge experts whos produce info goods -online info services provide unique info to end users -online retailers include startup e-businesses -portal communities seek to aggregate diff online info services into an integrated customer experience ex: online bill payment Systems Stock control system: relates mainly to production-related procurement CD or web-based catalogue: paper catalogues have been replaced by electronic forms that make it quicker to find suppliers E-mail or database-based workflow systems: integrate the entry of the order by the originator. Order-entry on website: the buyer often has the opportunity to order directly on the suppliers website Accounting systems: networked accounting sustems enable staff in the buying department to enter an order which can then be used by accounting staff to make payment when the invoice arrives Integrated e-procurement or ERP: these aim to integrate all the facilities above and will aolso include integration with supploers systems What is logistics? Logistics is the time related positioning of resource, or the strategic management of the total supply chain. It is used to refer not to all supply chain activities but specifically to the management of logistics or inbound(mgt of material resources entering an org from its suppliers) and outbound log. (Mgt of resources supplied from an org to its customers and intermediaries) Virtual organization Org which uses info and communications tech to allow it to operate withouy clearly defined physical boundaries btwn diff functions. CHARACTERISTICS: -lack of physical structure: virtual org have littlr or no physical existence. -reliance on knowledge: the lack of physical facilities and contacts means that knowledge is the key driving force. -Use of comm. Tech: they rely on IT -Mobile work: reliance on comm tech means that they do not rely only on plant or office to work. -Boundaryless and inclusive: they have fuzzy boundaries. Flexible: can be pulled together quickly Value network Or external value chain which is the links betwn an org and its strategic and non strategic partners that form its ext ernal value chain. Partners of a VN: supply-side partners: suppliers ,b2b exchanges, wholesalers Partners that fulfil primary or core value chain activites Sell-side partners: b2b exchanges,wholesalers,distributors,and customers Value chain partners who supply services that mediate the internal and external value chain Types of procurement Production related proc: relate to manufacturing of products. Operating procurement: thats supports the operations of the whole business and includes office supplies ,furniture,info systems..

Friedrich Engels Life and Beliefs :: biography Economics Society History Essays

Friedrich Engels' Life and Beliefs Revolutionaries are not necessarily born but are made. Friedrich Engels is an excellent example of this because his history and family life does not reflect his career path. Unlike Marx, he was born of a â€Å"well-to-do† authoritarian textile manufacturer on November 28, 1820 in Barmen, Germany. By the age of fifteen his parents were very concerned with his behavior. In a letter written by his father he was said to have had a â€Å"lack of character† and â€Å"other unpleasant qualities†. Friedrich was receiving substandard grades, and he was disobedient despite the strict discipline at home. His father saw promise in him despite his disobedience, but was continuously troubled by his son’s actions. These acts can be seen as a sign of his future rebellion toward society. [ii] Friedrich Engels’ biographical information is important to know because it gives the reader and understanding of what shaped Engels’ views in the Communist Manifesto . The Prussian Province in which Engels was raised was the most industrialized place in Germany at the time. This gave Engels the ability to see the growing aspect of capitalism in society. He soon noticed the conflict between the labor and management. Even in his early years he showed concern for â€Å"social injustices†.[iii] Everyday when he went to school, he passed factories where workers â€Å" ‘breathed in more smoke and out more dust than oxygen’, where children were imprisoned from the age of six, to be ‘victims of capitalist exploitation’.† [iv] He saw the poor work from morning until night and the homeless who slept in stables or on dung heaps. He watched as society escaped reality by slipping into a state of drunkenness each evening. He noticed the fierce competition among the industries creating an even more demanding atmosphere that showed no improvement in the current situation. His keen observations drove him to take actio n, especially since he was the son of a factory owner.[v] He worked as a business apprentice during the day hours, and in 1842 he eventually traveled to England to learn commerce and management. In his spare time he visited the workers’ quarters in Manchester where he saw the same exploitation of the working class as he did back in Germany. Grief stricken families lived in filth and poverty because of the controlling bourgeoisie. These experiences continued to play a large role in shaping his political views.

Most Significant Events of Each Decade

Most Significant Events Final Project K A University of Phoenix: Axia College Jonathan Tietz November 28, 2010 Most Significant Events of the 50`s, 60`s 70`s 80`s and 90`s World War II lasted from 1939 to 1945. This was a war that involved most of the world’s nations and all of the world’s greatest powers. When the war ended the events that followed over the next five decades had a great effect on the American people. There are some events that had more of an effect than others. This paper will discuss five major events over five decades that has had a powerful effect on the American people.Beginning in 1950 and ending in 1990, this paper will discuss the most significant events from each decade that either positively or negatively changed the American way of living. The communist scare took place in the 1950`s. McCarthyism, named after a man named Joseph McCarthy was a republican U. S. senator. In the 1950`s anticommunism created fear among the American people (McCarth yism, 2006). McCarthy played on Americans fears in an effort to better his political campaign. He instilled this fear by convicting anyone who was a part of the communist party or had anything to do with it.During court hearing Americans remained silent so that they wouldn`t be accused of communism. He accused some of the United States federal government of being communist and soviet spies. McCarthy was unable to prove his claims and was therefore censored by the American government (McCarthyism, 2006). Americans lost their jobs if they were accused of communism, library books were burned to hide evidence of communist acts. Americans suffered greatly during this time as they had to walk on around on egg shells (McCarthyism, 2006). IfAmericans did not agree with anticommunism, they were considered to be communist and were punished for not supporting the American way. People feared McCarthy, but it all ended when he made a public mockery of senate procedures (McCarthyism, 2006). He en ded his career to be known as reckless and dishonest man. Americans want peace took place in the 1960`s. The Vietnam War was well overdue considering some events that took place after World War II. How did America get involved in the Vietnam War? It all started with the Atlantic Charter. Franklin D. Roosevelt and Winston S.Church hill created this charter in hopes of a better world. Russia and China were not part of this charter and ultimately lead the U. S. to believe that Russia and China were involved in colonialism. Communism increased in South East Asia, mostly in Korea, Vietnam, China, and Cuba. The U. S. took action and attacked and conflict arose with Korea. The U. S. gets involved in Southeast Asia`s politics. North Korea invades South Korea. Nothing is accomplished and North Korea remains the same and South Korea remains the same. Next the U. S. inhabits South Vietnam.The U. S. helps rebuild South Vietnams economy. The U. S. tried to gain control over South Vietnams politi cs to avoid Vietnam turning communist. In 1965 North Vietnam attacked South Vietnam and American bases. North Vietnam lost the Vietnam War because they were no match for the American troops. The war had a dramatic effect on the American way of living. Americans rallied for peace and fell into the hippie era during the Vietnam War. During this time sex and drugs were on the rise. New drugs were introduced to the American people as the drug population grew.People began to have more sex during this time, which may have something to do with the increased drug use. The hippie era was a way of Americans expressing themselves of how they felt about the war. Many people wrote songs that told stories of things that were going on during that time. Mainly people wanted the war to end. Americans wanted peace, and sex, drugs and music was their way of getting away from it all. Detente took place in the 1970`s. Nixon`s visit to china in 1972 was an important step to build a relationship between A merica and China. This was the first time an American president had visited China.President Nixon visited China from February 21-28, 1972. Nixon reaffirmed interest for a peaceful settlement, and the U. S. continued to have relations with the Republic of China. Nixon was a strong advocate against communism so it surprised everyone when he went to visit china. He felt that if all nations cooperated with each other, then they could have reduced revenue and prevented a third world war. Nixon`s engagement with the communist was called Detente. Nixon held diplomatic conversations with China to establish a relationship and use that relationship against the Soviet Union.Nixon began the Nuclear Arms Reduction Treaty. Soon after came the end of the cold war. All About the Benjamin’s, took place in the 1980`s the decade of corporate greed. During this time Ronald Regan was the president and he was looking for a way to improve the American economy. His economic policy focused on focused on four points. First Regan wanted to reduce government spending, reduce income, reduce government regulation and control the money supply (Reagonomics 2010). His approach involved reducing tax cuts for wealthy Americans, and cutting funding for lower class Americans ( Reagonomics 2010).Regan felt if he cut funds for people on welfare that those Americans would try to get jobs. He introduced the earned income credit. He felt that this tax credit would be a way to encourage the unemployed to get out and work. Regan economic policies had both positive and negative effects on the American way of living (Reganomics 2010). The wealthy became richer and the poor became poorer. The unemployment rate declined but there was an increase in homeless and hungry Americans. Regan thought that he could create wealth for the U. S. by allowing business owners and free market corporations to compete for wealth.Reagan lowered the oil windfall profit tax. He lifted the petroleum price, deregulated air lines, and most of the airlines went bankrupt. He thought he could fix things that he could not fix. His motives were in the right place but the actions he took were not completely in the Americas best interest. Many Americans suffered during this time, but still Reagan was elected for a second term. He was liked by many. Some believe that Reganomics benefited America. Some of the policies introduced by Reagan are still being used today. Some of Reagan’s policies served as a blueprint on different ways to better the conomy. The Never Ending War took place in the 1990`s. In the books it is written that the gulf war began in August 1990 and ended in February 1991, but a war in Iraq still goes on today (1990`s, 2010). The gulf war was a war waged by the U. N. led by the United States and The United Nations against Iraq. Iraq troops invaded Kuwait in 1990 and brought immediate economic sanctions against Iraq. United States president George H. W. Bush sent American soldiers to Sau di Arabia six months later (1990`s, 2010). Many nations joined the coalition with America but America had the majority in military forces.Following The United States was Saudi Arabia, The United Kingdom, and Egypt (Gulf War, 2010). There had already been friction with Iraq and the United States that date back to the Cold War. Iraq was an ally of the Soviet Union (Gulf War, 2010). The United States had a concern involving Iraq`s position on Israel and Palestinian politics because Iraq disapproved of peace between Israel and Egypt. On August 12, 1990 Saddam Hussein wanted to compromise (Gulf War, 2010). He requested an immediate freeze of all boycott and siege decisions and wanted normalization of relations with Iraq.The United States expressed that there would be no negotiations until Iraq came out of Kuwait. Many resolutions were passed regarding the invasion made by Iraq. The most important was Resolution 678, passed in November of 1990, which set a deadline for Iraq to withdrawal from Kuwait (Gulf War, 2010). The deadline was for January 15, 1991. Ultimately if Iraq did not withdrawal but that time, they would have to be forced out. This brings us back to the coalition. Some countries did not join the coalition but sent money in support of it. Some countries did not want to increase U. S. nfluence in the Middle East (1990`s, 2010). In the end many nations were persuaded. Nations were promised economic aid, debt forgiveness or threats to withhold aid. Today the war in Iraq continues. There are still American troops overseas. How long will this war continue? It is unknown, but what is known is that this war has been indirectly been going on for decades, and all other wars and significant events before this war ultimately led to this one. So what is going to happen to America for the years to come? How will our current president deal with current issue that are results of past presidents decisions?America still has the same economic problems that Regan faced. W e are still at war with Iraq even after the first President Bush left office. In the future I see the war continuing. After the attacks of 9/11 I don’t think that The United States government would feel comfortable if they pulled all of the soldiers out of Iraq. I see the United States falling into a deeper depression. After all we are dealing with years of economic recovery. The unemployment rate over the past years has dropped. It is extremely hard for some people to get jobs.What is so hard to understand is how the United States began as one of the strongest countries economically, socially and politically and now we are falling so far behind. The United States is falling behind in education and this used to be the leading country in education. The United States has fallen behind in production. How could a country that is not social developed, compete with other countries that are so far ahead? It is unknown where the United States will be a decade from now but based on th e past compared to now, we might be dealing with same old issues.It may be worst. There may be more homeless, hungry, unemployed Americans a decade from now. The way the deficit is Funding for welfare programs may get cut again. Things are still the same. The rich are getting richer and the poor are getting poorer. If things do not soon change, there will be no hope for America’s future.Works CitedMcCarthyism. (2006, 8 23). Retrieved 11 23, 2010, from pbs. org: http://www. pbs. org/wnet/americanmasters/episodes/arthur-miller/mccarthyism/484/ 1990`s. (2010).Retrieved 11 28, 2010, from Wikipedia: http://en. wikipedia. org/wiki/1990s Gulf War. (2010).Retrieved 11 27, 2010, from Wikipedia: http://en. wikipedia. org/wiki/Gulf_War Vietnam War. (2010).Retrieved 11 23, 2010, from wikipedia: http://en. wikipedia. org/wiki/Vietnam_War

Violent Media Is Good For Kids - 962 Words

According to Gerard Jones’s â€Å" Violent Media Is Good For Kids,† violent media indeed has a remarkable influence upon the minds and general growth patterns of children. Jones argues that violent media can actually have positive effects on young people. Violent media can help people conquer their fear and make them courageous. Jones argument is very effective and convincing because he gives good examples of the positives that violent media has done not only for him but also for his son. Jones explains how violent media can help kids overcome their fears and passiveness. For instance, Jones says that his son was scared of climbing a tree at school :â€Å"But he was afraid: of falling, of centipedes crawling on the trunk, of sharp branches, of his friends’ derision† (6). He later describes reading Tarzan to his son to help him get over h is fear of climbing a tree. As a result of the Tarzan comics, his son got inspired and courageous and started climbing trees. He argues that not only do super hero stories tend to help kids overcome their fear, but also makes them courageous. According to Jones, violent media is good for kids because it helps them become courageous and also lets them immerse themselves in a world of their own. Violent media can serve as a vent for emotions as well as helpShow MoreRelatedViolent Media Is Good For Kids1193 Words   |  5 Pagesâ€Å"Violent Media is Good for Kids† is an article which makes many claims to support the argument that a controlled amount of violence could be good for a developing child. Even though this article is controversial the claims serve to support the argument. Throughout the analyzing process logos, ethos, and pathos are searched for and scrutinized. The rhetorical strategies are wh at makes a paper effective or not. In this case the author uses, what I believe, is just the correct amount of each and fulfillsRead MoreViolent Media Is Good for Kids964 Words   |  4 PagesViolence in media is healthy and beneficial for children—or so claims Gerard Jones, author of â€Å"Violent Media is Good for Kids†. It is undeniable that the title of Jones’s essay is straightforward and aptly named, if not confidently bold. But while his claim may boast confidence, it lacks credibility. Jones does do a great job introducing his controversial claim by using passion, persuasion, and personal experience. However, his insufficient evidence and fallacious reasoning fail to supportRead MoreViolent Media Is Good For Kids1324 Words   |  6 Pagesthe topic of violent media, some of us would readily agree it’s a controversial subject as to whether kids should or shouldn’t be exposed to it. This is because many children who view violent media react negatively rather than not being affected at all. Where this agreement usually ends, however, is on the question of what effects does it have on children. Whereas some are convinced that it is a healthy alternative for kids to express themselves, others maintain that it causes kids to become moreRead MoreViolent Media Is Good For Kids909 Words   |  4 PagesBarbarically inspiring Violent media; a strikingly relevant phenomenon millions are becoming captivated by. It’s everywhere you go, on your phone, the TV or on the computer. As much as people try to avoid it, they soon realize it’s ineluctable. Gerard Jones, a comic-book author, released a brief report, â€Å"Violent Media Is Good for Kids† that argued violent media is not only beneficial to children but also inspiring. He goes on to support his claim by sampling his own personal experiences. HoweverRead MoreViolent Media Is Good for Kids Essay942 Words   |  4 PagesViolent Media is Good for Kids Analysis From infancy onward, parents and teachers have drilled into the young generation that violence should be avoided at all costs. They have preached cooperation, tolerance, and â€Å"using one’s words† as tactics to combat difficult situations. Although those lessons are valid, Gerald Jones claims there is an alternative way. In his essay, â€Å"Violent Media is Good for Kids,† Jones argues that â€Å"creative violence- bonking cartoons, bloody videogames, toy guns-givesRead MoreViolent Media Is Good For Kids Essay1083 Words   |  5 PagesViolent Comics Are the New Superheroes In the writing of Gerard Jones â€Å"Violent Media is Good for Kids† is very interesting essay in which he describes how violent media can help kids to overcome obstacles, but whether it is convincing or not, I am not truly sure because the way the essay is written is biased. Jones as writer is making this controversial topic to gain more audience to read his writings, in addition, this essay fails in detail, it needs more statistics to support the examples thatRead MoreEssay on Violent Media...Good for Kids? 970 Words   |  4 PagesIn â€Å"Violent Media is Good for Kids† Gerard Jones introduces us to his fearful and lonesome childhood. He lived in a world where he was taught to be the violence fearing, and passive boy his parents wanted him to be. But, when one of his mother’s students gave him a Marvel comic book, his fearfulness was transformed into inspiration. He found a way to escape these discouraging feelings through the â€Å"stifled rage and desir e for power† (Jones 285) that he had newly found. The popular comic book heroRead MoreEssay about Violent Media Is Good for Kids1069 Words   |  5 PagesVIOLENT MEDIA IS GOOD FOR KIDS By Gerard Jones In our class book Practical Argument, I chose â€Å"Violent Media is Good for Kids† by Gerard Joneson page 36. In this article Jones states and tries to prove that violent media is undeniably good for children. He challenges this by saying what he believes also how he grew up too passive because he was sheltered from the media. Upon hearing that the media has lofty messages of pacifism and tolerance (par.2), his mother had borrowed some comics for himRead MoreViolent Media Is Good For Kids By Gerard Jones864 Words   |  4 PagesIn the article, â€Å"Violent Media Is Good for Kids†, the author, Gerard Jones, begins by providing background information about himself. As a child, Jones was taught that violence was wrong, and as he grew up, he learned that violent comics and stories aided him to become an action movies and comic book writer. In his article, the author addresses why violent media are good for children. He points out that it helps them transform better soci ally, explore and conquer their feelings, and improves self-knowledgeRead MoreViolent Media Is Good For Kids By Gerard Jones972 Words   |  4 PagesMother Jones, an American independent news organization, published the essay, â€Å"Violent Media is Good for Kids† by Gerard Jones on June 28, 2000. In this article, Jones, a comic book writer, argues that violent media can have positive effects on children’s behavior. In fact, he asserts that â€Å"superhero stories helps kids negotiate the conflicts between the inner self and the public self† (60). Even though Jones’s thesis, refutation, and the conclusion are strong to support his argument, his evidence